Chevron's Blogger Propagandists: Accuse First, Ask (No) Questions Later

(Originally posted by Amazon Watch over at www.chevroninecuador.com)

Chevron's Blogger Propagandists: Accuse First, Ask (No) Questions Later

We've written before about the motley crew of bloggers who fervently defend Chevron in its ongoing effort to run from a multibillion dollar liability for environmental disaster in Ecuador. Chevron is certainly not an easy company to stick up for, given its long and sordid history in Ecuador. Chevron's predecessor, Texaco, showed up in the pristine Amazon rainforest in 1964 and left a huge swath of it devastated and polluted by 1990. Chevron acquired Texaco, and its liability in Ecuador, in 2001 and is now the third largest U.S. corporation, with a 2008 profit of $24 billion. And yet this behemoth of an oil company loves to, ludicrously, play the victim card, and when it does, these are the bloggers who fall in line with PR-brushes in tow.

Chevron's blogger allies went into overdrive mode in September, trumpeting Chevron's claims when the oil major announced it had uncovered a $3 million bribery scandal that would implicate the Ecuadorian judge in corruption and, they claimed, prove government interference in the lawsuit. When the news hit, the pro-Chevron bloggers ran wild, crying foul, and trumpeting the Chevron line that a fair trial in Ecuador was impossible.

The only problem was, the smoking gun backfired. Instead of revealing a scandal, the videos themselves–and Chevron's role in presenting them to the media–became the scandal. As my colleague Han Shan documents in his thorough deconstruction of the company's allegations on Huffington Post, the whole "scandal" was nothing but a bizarre set up. By the end of October, it was clear that there was no actual bribe and no actual government officials were involved. Instead the videos merely document what appears to have been a plan to entrap judge Juan Nuñez and get him removed from the case. The man who presents himself as a businessman isn't, though he is a convicted drug-trafficker. The man he purports to bribe in the video is a phony government official (actually a car salesman). And the contracts they discuss were never signed and were proposed for a business that doesn't exist. Nice try, Chevron, but...

Since the bribery scandal imploded, there's been a curious silence from Chevron's merry band of bloggers. This isn't surprising. They're following a well-known propaganda strategy: make dramatic accusations with little supporting evidence, spread those accusations far and wide, then offer no retraction or apology when your claims are later proven to have been wildly off base...

More after the jump

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Chevron’s New Shills

In a sign of frustration over their inability to convince any journalists with a semblance of independence or journalistic integrity to publish their talking points, Chevron has turned to paying faux journalists and bloggers to parrot the company's talking points and to do the company's dirty work in lobbing baseless accusations against the people bringing a landmark environmental lawsuit against the company.

In yet another instance of the company treating it's $27 billion legal liability in Ecuador as an image problem to be managed, rather than as an environmental and human rights crisis to be dealt with, Chevron has taken extreme measures over the recent past: hiring disgraced former-CNN anchor Gene Randall to put together a high-priced faux-news story that tries to fool viewers into thinking it's an independent news video, and paying for an all-expense paid trip for bloggers (including Carter Wood of Shopfloor.com, Bob McCarty of BobMcCartyWrites.com, Gail Tverberg of theoildrum.com, and Roger Alford of opinojuris.com) to Ecuador to participate in the company's propaganda tour.

[Update/Editor's Note: In the interest of clarity and fairness, while Roger Alford attended a trip paid for by Chevron, he has not written anything about this lawsuit, or otherwise opined on the issue.]

The result of Chevron's efforts? A number of posts that purport to be "news" that simply parrot Chevron's P.R. messages at the expense of any journalistic integrity that the "reporters" may have had.

Already Gene Randall, who traded on his familiarity as a former CNN anchor to create a fraudulent report for Chevron, has been publicly reprimanded in the New York Times, the Columbia Journalism Review, and On The Media, among other prestigious journalism publications. From interviews published in On The Media it appears that Randall has already resigned himself to counting his silver pieces to justify his loss of any public credibility that he may have had: "I didn't choose to leave CNN," Randall said, "and now that I have, I have to make a living somehow. So I offer my ability to use 'journalistic techniques' to clients who need to present their messages."

But perhaps more egregious than Randall's willingness to trade on his former association with CNN as part of Chevron's effort to manipulate public opinion, is the wholesale sale of their credibility that has occurred in the blogs over the past few weeks. The company has admitted to taking several bloggers on an all-expense paid trip to Ecuador to indoctrinate them in the company's messaging on the Ecuadorian lawsuit. The bloggers returned from the propaganda trip armed with a wealth of baseless accusations that they have lobbed at the indigenous people of Ecuador and the lawyers working with them. In true blogger fashion, almost none of these internet "journalists" bothered to consult with anyone other than Chevron before they started making their allegations. Instead, they simply sold whatever credibility and integrity they may have had to Chevron in return for a nice trip to Ecuador (or in McCarty's case – since he didn't actually go when he had to cancel, just the promise of a trip).

It will be interesting to see if the loss of integrity and credibility is worth the free flight that Chevron provided (hey – it might have even been first class…after all, the company did make $23.8 billion in profit last year).

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